Zilu asked, “If the ruler of Wei put you in charge of governing, what would be your top priority?”

Confucius replied, “The rectification of names. Without a doubt.”

Zilu said, “Oh, you’re way off! What’s so important about that?”

Confucius replied, “What a rube you are, Zilu. When a noble person doesn’t understand something, they keep their mouth shut.

“If names are not rectified, then words don’t align with reality. If words don’t align with reality, work can’t be accomplished. If work can’t be accomplished, ritual and music can’t be developed. If ritual and music can’t be developed, punishments won’t fit the crime. If punishments don’t fit the crime, people won’t even know where to put their hands and feet.

“The rectification of names allows the noble person to speak, and what a noble person says can be acted upon. For this reason, a noble person is never careless in speech.”